Double Your Impact: Why Matching Gifts Matter More Than Ever

Jennifer Pinske
March 23, 2026 / 3 mins read

Did you know your generosity could go twice as far, without costing you anything extra?

Many employers offer matching gift programs, where they match donations their employees make to nonprofit organizations. It’s one of the simplest ways to amplify your impact in the community. If you’ve made a gift or are planning to, take a moment to check with your HR department. You might be able to double your support for programs that matter to you and your family.

For Employers: There’s an Opportunity Here

Matching 401(k) contributions has long been standard practice, but what about matching employee donations?

Today’s workforce is looking for more than a paycheck. In fact, 71% of employees say it’s important to work for an organization where giving, volunteering, and company values align with their own.

Offering a matching gift program isn’t just generous, it’s a Win-Win

Why it works:

  • Strengthens employee engagement and retention
  • Increases job satisfaction and workplace pride
  • Expands your company’s community impact
  • Aligns your brand with purpose-driven values

Ways to Get Started:

  • Set company-wide giving goals
  • Offer real-time or annual donation matches
  • Support employee-directed giving (like donor-advised funds)

Whether you’re an employee looking to make your gift go further, or an employer exploring new ways to support your team and community, matching gifts are a powerful place to start.

Together, we can turn generosity into great impact.

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